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Mathematical Education

the entailed technology to this process becomes powerful tool for the construction of knowledge and abilities in the scope of the Mathematics. The work is supported in the ideas of Vygotsky (1984), D' Ambrsio (1986, 1990.2001), Blacksmith (1997), Moran (2000), Vasconcelos (1986), Thompson (1992), Pablo Freire (1998), Perez and Castillo (1999), Grinspun (1999), among others, as important lines of direction for its success, as for the reading, analysis and interpretation of the searched data. One searchs in this article an analysis and comparisons of the theories partner-interacionistas, based on Vygotsky and D' Ambrsio and the importance of the use of the technology integrated to the resume so that let us have subsidies to win intempries caused by an education of Mathematics that becomes obsolete for not being brought up to date front to the changes in a world that meets so technological and for not respecting the idiosyncrasies of the educandos. E, in this context, to understand which the social paper of the school and its process of democratization. to inside argue the importance of the daily one and the contextualizao of Ensino of the Mathematics.

1.1 JUSTIFICATION The society contemporary demands more efficient citizens each time to act and to interact in the different situations that are presented to it. The ability is the essential condition so that the individual can face and win the challenges taxes for the technological advance. For this, it needs to make use of tools, knowledge and techniques that the education is only capable to supply, and the education contemporary treads new routes, is perfected, evolved, searching to reach a specialization platform that it takes the individual ' ' sujeito' ' of the educative process through the democratization of the knowledge. This was one of the reasons that led to the choice of this subject, ally to the recognition of that this study it is of basic importance for the agreement of the contribution of the Mathematical Education, in the contemporaneidade, as transforming agent of concepts and as science capable to interrelate the diverse areas of the knowledge.

I Buy, Then I Exist

Of the accumulating point of view the modern society goes very well. The rudimentary forms of production, had been substituted by new forms of production in mass. From there, to be possible to affirm that in history human being we produce and never we consume in such a way as in our days. e-security’>Intel. However, of the moral point of view, such technological evolution for the consumption can strong be questioned, therefore to the measure that the consumista society if enriches of capital, we more see each time in its seio the new outbreak of manifestations of aggressiveness, envies, hatred and racism, to cite only some of the fruits harvested at our time. Paradoxicalally, exactly all the capital that flows and is generated, the human being seems to be each time more far from the state of happiness promised for our scientific modern and ' ' style of vida' '. Why it will be that in way to as much wealth and scientific evolution the man not yet is happy? The proper question brings inlaid the reply.

We only can reach the true happiness, developing ours many qualities human beings, when we learn ' ' ser' ' we renounce the anxiety of ' ' ter' ' , making this we distanciamos in them of the value of the things and learn to value what he is human. Inside of the consumista regimen, all are evaluated in accordance with its ownerships, ilusoriamente ' ' ter' ' it is confused with ' ' ser' ' , thus the adjusted one thinks that to exist he is synonymous to possess. However, it is important to stand out that to the will to possess material things inside of the vision current neurotic it hides an element very important e, exactly this element is to the base of great part of our existenciais discomforts. When buying indiscriminately and consuming as an insane person, the individual tries to be ' ' amado' ' through the bought object, in the deep o neurotic not purchase mere ' ' objeto' ' , purchase more ' ' load of fantasia' ' projected in the object.

Applied Economic Research

The average percentage of black professors in the Brazilian public universities does not arrive 1%, in a country where the blacks are 45.6% of the total of the population, in accordance with the Manifesto for the Law of Quotas and the Statute of the Equality. 2. A series of official data systemize by the IPEA (Institute of Applied Economic Research) in the year of 2001, summarizes the standard Brazilian of racial inaquality: for 4 uninterrupted generations, black and medium brown they have counted with little escolaridade, little wage, little access to the health, less index of job, worse conditions of housing, when contrasted with the whites and Asians. Studies developed in recent years for other state organisms, as the MEC, the INEP, and the CAPES, demonstrate clearly that the social and economic ascension in our country passes necessarily for the access to superior education, therefore the system of quotas if makes necessary, therefore it serves as instrument to raise auto-esteem of the people afro-Brazilian, guaranteeing the access of the people in inferiorizadas conditions to the university. 3.

Ajustia and the moral imperative of this cause (system of quotas/affirmative actions) had found resonance in the last governments, what it resulted in concrete public politics, such as: the creation of the Inter-ministerial Work group for the Valuation of the Black Population, of 1995, in the FHC government; the first affirmative actions in the scope of the Ministries, 2001; the creation of the Special Secretariat for the Promotion of Politics of the Racial Equality (SEPPIR), in 2003, in the government Squid; e, finally, the proposal of the current projects of law that establish quotas for deriving blacks of the public school in all the Brazilian federal universities, and the Statute of the Racial Equality. This in the sample that such measures has in the data excellent results. 4. The affirmative actions, as an important mechanism in the construction of the racial equality, already are reality in innumerable multi-ethnic and multi-racial countries, as Brazil.

Afternoon Paulo

Studies show that one of the biggest problems of accessibility in So Paulo is the sidewalk, therefore for unfamiliarity or economy, the people make its pants almost always are of the standards. A survey made for the Periodical of the Afternoon in 2009 sample that more than 98% of the 30,000 km of paulistanos strolls do not follow the legal requirements. To arrive itself at any destination it is indispensable to the use of the sidewalk, being they then part essential of any tourist script to be explored. 6 2,1 ANALYSIS OF ACCESSIBILITY OF 2.1.1 VISITED ROUTES CENTER IF SP In the So Paulo capital exists a program made for the So Paulo Tourism in partnership with the Subway, the Turismetr call, that has the disposal of the population diverse tourist scripts leaving, gratuitously, of the station If of the Subway, with the accompaniment of guides bilingual and actors staging the history of So Paulo. One is about an interesting and very educative project that little is divulged, but only tends to grow. The program does not have exclusive routes for people with deficiency, what he is excellent, therefore as already it was spoken previously, everything what it segregates, consequently excludes. When questioning on the use of the routes for people with deficiency, one of the times was perceived that rare times had happened, being, for a total independent cadeirante that motorized chair used, and obtained to make the passage of If without great difficulties, according to monitorial it informed. But without accompaniment in I lease is difficult to imagine as this passage can have been done without difficulties, therefore the way sufficiently is conturbado, as he will be described to follow. Certain time was made a great stroll with about one hundred people with some types of deficiency, many of them with companions to push the chairs, but the passage chosen it was accessible of all, of the So Paulo Avenue, that will be boarded in the next item.

Public Relations

The professional of Public Relations has for function to execute these actions. This research aims at to verify if the professional of Public Relations acts in the management of these actions and if she is prepared for the changes that come occurring in the work market. Also, organization will be appraised and institution, as well as, will be pointed its similarities and differences, its relation with the institucional actions will be analyzed the theory of classification of them pblicosem Pblicasa Relations and the management of these actions for professionals of Public Relations and the management of the Project Think Green of RBS TV Saint Maria. As methodology, this research the case study will be set in motion, structuralized and half-structuralized interviews. The study of case, considered for Braga, (2008) one it disciplines indiciria, it was used in this work so that if it can construct knowledge for the field of the communication, by means of the study of phenomena and of its comunicacionais aspects. For Braga, (2008) a great variety of phenomena exists that need the study its comunicacionais aspects and we do not have in the field of the communication, a enough provision of basic rules, nor theories that allow in them to make preliminary reductions.

The case studies, therefore, if give particularly to the production of knowledge in the current conditions of constitution of discipline. We find a variety dynamic of phenomena that request an apprehension of its properly comunicacionais aspects clearly; we do not make use of a enough provision of great proper basic rules to the field, with transversal theoretical formalizaes to the generality of an object, nor enough consensuals, that allow to make preliminary reductions. (BRAGA, 2008, p.76) For Braga, (2008) the case study it has four purposes, are they: ) to generate rigorous and diversified knowledge on a plurality of phenomena that intuitivamente are perceived as of interest for the area (the knowledge of the cases in itself); b) to assure elements of joint and tensionamento between reality situations and previous including abstract proposals (particular situations versus established knowledge); c) for the proper logic, of the indicirios processes, to generate proposals of increasing abstraction from concrete realities; d) to characterize itself as scope of bigger probability of success in the removal of comunicacionais questions directly related the phenomenon in society (to see BRAGA, 2004).

The Autonomy

Thus, it is perceived social dimension, and politics, obviously, that this project has. It does not aim at only the managing organization of the school, but, more beyond: it searchs the construction of goals, disposals and abilities of a honest form stop with the society, therefore it leaves that this has the chance to participate of this taking of decision in a public school. The author (DAYS) (2003, P. 5) it affirms, still, that: The school while one ‘ ‘ parelho’ ‘ of the State, it aims at to reproduce the social relations of production, making it difficult with this its autonomy politics, where the education of quality anger to search overcoming of these social relations of production. The Autonomy of the School while institution that it forms for the life appears as the exit most cautious for the limitation that is imposed to it by the State and its search for an identity condizente with the current scene politician where we live not it leaves any another alternative that is not to fight for a more independent positioning, of this form, in the process to educate.

It needs to walk with its proper feet, in order to go of meeting to a place that is so only its. Thus, one more time she fits to point out that the Project Pedagogical Politician seems to follow in two directions parallel bars in face of the necessity of that the democratic management happens in one definitive institution of education: in the search of this institution for its autonomy politics and in the consolidation between what it offers and what its society really needs. Corroborating with the words of DAYS (2003, P. 1), ‘ ‘ The school is a social and democratic space, composition for the pupils and its familiar ones, professors, employees and beside the point members of comunidade.’ ‘ , it is opportune to remember that this democratic management does not only become in the seio of the school or the moment of the teach-learning, but in all the space that the school must enclose, that pupil is the social environment it, being here with priority related by the author as the family.

The Social

The author uses ' ' espetculo' ' of the ignorance and alienation of the people to its destination, the social classrooms of this period still in formation and below of its mission, being valid this in such a way for the commercial bourgeoisie as for the sectors most popular, to suggest one total disarticulation of the people with the leading classroom, classroom that was vain of whom objective the ideas of a national project of identity would command devir historical. The intellectuals would have the priority of saying on behalf of a nation, producing ' ' myths unificadores' ' that they would facilitate the creation of an identity. A hierarquizada and authoritarian joint. We cannot disrespect for where ' olhos' of these intellectuals they were come back in that historical context, produced in its time, could not be different, had more privileges produced for the proper knowledge and therefore, many times if they pointed out to the front of its contemporaries. The author indicates us that for in such a way if these intellectuals they did not make use of knowing on the logic of the Real who were integrated, always had the resource to come back its eyes toward the developed countries.

How much to bedding of the legitimacy of the power of the intellectuals on the society verified that these did not present formal headings, that is, they did not make use of an identity principle sent that them to the institucional bonds as diplomas or headings, however, the power consisted of the ownership of one to know on social the recognized one and valued for ample sectors of this society, she concludes that on the recognition and valuation of these social sectors it was based legitimacy of these intellectuals in if exactly making representatives or interpreters of the popular masses, or still ' lugar' of social definition that the same intellectuals attribute itself and to that they recognize or they legitimize the power to them. The intellectuals, culminate Pcaut, had a leading vocation because they obtained that any better another elite, to catch and to interpret the signals that demonstrated that already an underlying nation existed, enrolled in the reality. ' ' Everything served to prove: the ways to be, the culture, the people, the development of the forces produtivas' ' (p.29). At last, he ponders the author, with the imbalance between the social one and the politician, is not of mold to discourage the intellectuals. The ideology allowed, over all, to be the when necessary elite and to when convenient people them. In function of this social imbalance between and politician, the intellectuals still obtain to elevate themselves in indispensable mediators, substituting, are because possibly they identify themselves with the State or if they more good present as against-Estado.classes since that same they, affirm to know its deeper interests and placing themselves in the position of the Power, therefore in such a way how much this if projects above of the social one. However if they place so frequently so ' ' acima' ' of the society

Medias: Integration Or Exclusion

With the advent of the Globalization in the last few decades, the mudanasocorridas ones in the societies, as much in the social, economic field, cultural politician are evidentes and. In the base of all these modifications are the technologies, that the paper of the knowledge in the production process reverts even though. Conditions so that this Globalization could be developed had been the world-wide interconnection of the medias and the equalization of offers of merchandises, the national currencies and the languages, what it was given in the last few decades of gradual form. The concentration of the rich and poor capital and the increasing abyss between (48 entrepreneurs possess the same income of 600 million other people in set) and the growth of the unemployment (1,2 billion people in the world) and of the poverty (800 million people pass hunger) are the main social problems of the neoliberal Globalization and that they come more gaining each time meant. On the other hand the process of Globalization provided a greater integration between the countries, diffusion of technologies by means of innumerable resources of communications, with the dissemination of standards of consumption, the internationalization of the economy, the interaction between the nations and its cultures and the acirramento of the socioeconmicas and cultural differences. The technological development, proliferated in planetary scale, caused a true transformation in the life of the societies, therefore, these live guided for ' ' world of informaes' ' speeding up and increasing in dicotmico direction the creation of new social classrooms. In such a way, the great search is to try to conciliate the technological development with the human development, leaving of the estimated one of that these can be exculpatory, complementary or antagonistic, everything depends on the positioning taken for the societies. The capital binomial/work is substituted by the capital triad/work/knowledge, having detached and emphasizing a new and particular concept of knowledge.