In other words: the consumers decide the future of a company as new active marketer decisive role. The Internet is like a giant, public discussion. Spraying, cover up and are marketing lies in this scenario a discontinued model. And inferior sorts out mercilessly. Not only the figures, also the ethical balance sheet must be in the future. Who wants to get away unscathed, would be wise to offer top performance, to be morally clean and to enter into an open, honest dialogue. And: the Mauscheln in backrooms you can be better.
As one looks through the keyhole. And he tells what he sees there online of all over the world. Was really good and get people committed to carry this!” This is the new business mantra. Who credibly helps make the world a little bit better, which will best reach the future. Only the really good ones come through earlier the market player could shoot their Werbeschrot(t) totally unconcerned in the world. Today, everything that they do, produces public resonance. She is negative, then this image and sales hurt sensitive.
And even if it is positive, companies must moderate it. Digital word of mouth is now almost like civic duty. And the biggest recommendation engine that ever existed, is called social Web. This means: to listen to the people in cyberspace and to act, then in that sense today first corporate responsibility is. In this new scenario only products, services and brands can survive, that people sensible and useful find, for which its own network or the public raves in who you fall in love ‘ can. So it will be now primarily handling the market following questions: what we do, and most importantly, how we do it, will strengthen our public reputation? Is that what we are doing, and above all, how we do it, cause a positive influential tell a friend? Is that what we are doing, and above all, how we do it, make our customers fans and active EMP bugs? Who has gained a good reputation, loyalty, valuable who has clever answers to these questions, New business and profit nearly as saying.