LA Marketing are in a constant and intense relationship with its customers and, even with its competitors. The communication between the technology and marketing has been merged. Thus, technology marketing professionals now face a great responsibility, which includes communication to multiple audiences, understanding the business processes of customers, focus on customer needs with their specific processes and technological contexts and offer solutions that have enterprise integration requirements. In today’s environment of most businesses are sophisticated and have created new types of marketing departments, which employ people specializing in marketing technology. With Web distribution models and partners Multiventas, the product concept has shaped the solution and service, while the old forms of boxed software have vanished In short, they are responsible for providing trust and deliver complex technology solutions.Technology companies are transforming the way we do business, but not as quick and dramatic as the customers are assimilating and understanding the technology. Hearings complex Many companies develop marketing strategies for technology and non-technical groups, for example, provide high level solutions and collateral benefit to audiences with less technical knowledge, and more documents and details for aud ducational skills they need to capture functional specifications. The e-mail and Web sites are excellent tools to reach different audiences and communicate with each, the required level. BEA Systems, which designs products for e-business, content marketing model on its website, to go both ways technical and business audiences.