With the 2010 baby collection also Quechua is now on 100prozent BIO. We like to wear clothes made of cotton on our skin because it is soft, skin-friendly and breathable. With the popular natural fiber’s global business is booming. But cotton is not just cotton. Most people is unaware of conditions under which conventional cotton is operated. The use of pesticides and fertilizers, as well as genetic manipulation has not only far-reaching consequences for flora and fauna, but is also a serious health burden of farm workers. In detail: 10% of pesticides used around the world are used in cotton farming. Thus, cotton is considered the agricultural product with the highest usage of chemicals. The groundwater will be charged as a result of the enormous freshwater needs in the cotton fields. But the demand for cotton is high, so that already at 25% of the world’s cultivated plant genetically modified seed is to improve the crop used. The side effects are also significant: contamination of water. Extinction-based species, health burden of farmers. The direct and indirect consequences cast a large shadow over the popular natural goods. Even the finishing of cotton fiber is critical: often used formaldehyde or heavy metals with allergenic potential. So, a conventional cotton T-shirt contains a significant proportion of chemistry. The solution of evil? Sense of responsibility. Because it is different. By organic “.” Organic food and cosmetics has long been very popular. The spread of natural fabrics made of organic cotton is still very low. This is the biological cultivation of white gold”associated with significant advantages for man and nature. Toxic pesticides and harmful fertilizers are prohibited. Genetically modified organisms are taboo. For the farmers, organic farming means the significant and necessary improvement of their working conditions and quality of life. With the introduction of the new baby collection is also Quechua, the mountain sport and outdoor brand from the House of Decathlon, exclusively on the use of natural fibres. All fabrics for the baby and toddler collection up to 4 years are obtained with the new product line 2010 exclusively from 100% organic cotton. The related cotton comes from controlled biological cultivation, which demonstrated on fertilizers and pesticides does not, with a clear no to genetic manipulation or subsequent treatment with harmful chemicals. Because in particular babies can allergic to chemicals and pollutants in the clothing, it should be just parents the heart, to equip their children with non-toxic natural textiles. Organic cotton demonstrably reduced the emergence of allergies and itching on the sensitive skin of babies and young children. But the Quechua responsibility for parents, child and environment goes a step further: all technical textiles, which accordingly does not consist of natural fibres, 100% based on recycled materials. For the extraction and processing synthetic synthetic fibres such as polyester apparel and textile producer uses for baby-fleece and functional baby jackets only second-hand materials. With the introduction of the current baby-organic collection not only efficiently saves Quechua resources, but gives a clear commitment to people and the environment. Support the environment and ensure in the future on the seal of the organic cotton!