Today more than ever before, companies are seminars on the optimum marketing strategy in the competition for good workers. One that applies to the employees, often spending time and money has flowed in their training and who should therefore be kept in the company. On the other hand, companies in finding personnel want to draw on a largest possible pool of applicants, to actually find the best candidates. To present themselves as perfectly compared to employees and potential candidates, the employer branding is an extremely important component. Introduction to the subject at the Academy of wilted at the in-house Academy the wilting Consulting GmbH organizes seminars to a whole range of different topics. Among other things, entrepreneurs and executives here have the opportunity to learn more about the subject of employer branding. In a pleasant atmosphere, top-class lecturers give tips and advice that can be very valuable for companies.
This information can be then in many cases very easily in practice implement but would have been the most involved of alone might not only. Extensive content of the seminar basics and benefits first of all the question is clarified within the framework of this seminar, what understanding employer branding is exactly under the slogan. The relationship between the brand and the employer is an important distinction, also be faced recruitment marketing and employer branding. What building blocks and tools in the context of recruitment can be used and what examples in practice, there is also the content. Employees gain and long term bind the company in addition to the basics attracting and retaining of employees are important objectives. Here, you have answered the question first which target groups should really be addressed.
It then can be set their expectations and defines the brand values, which lead to a successful corporate identity. For current employees is also the slogan of employer Value management is important. The alignment of the working conditions to the needs of the employees is described with this term. Employer branding similar to it on the Internet and in the field of online marketing even when the employer branding many ways with those companies on the Internet as a brand can present themselves. This suited for example the various social networks with which you each can be directed to different target groups. In addition belong to one such appearance is an important characteristic of social networks, which here an interactive communication takes place, which can also lead to negative feedback guidelines for dealing with potential crises finally.