With user friendliness for less ensure there is now hardly a field of work in everyday business a company can be placed directly with the concept of usability in connection customer frustration. No matter whether it is an online shop, a CRM system, or the instructions for use for the company’s coffee machine the effective and user-friendly design of technological processes is further gaininig significance. The World Usability Day arose from this principle. The day of action will take place this year for the sixth time in Germany, Austria and the Switzerland and deals primarily with the development and practical application examples of usability. Of the World Usability days on November 11, 2010 theme focuses on the influence of our communication behavior through technical developments and information. In this sense, various products are considered closer that apply at the present time as a common means of communication.
Such as mobile phones, smartphones, email, CRM systems, chat, instant messaging and some more. The opening ceremony of the Organizing Committee will take place at 10:30 in the Robert-Bosch-Saal at the Rotebuhlplatz. It follows a series of lectures, workshops and briefings, providing a comprehensive information content for both lay people and experts. Also Bjorn Rafreider, one of the shareholders of visual4, the Stuttgart-based Agency for media, communication and design is one of the participants of the lecture series. In his remarks, Rafreider is to optimize the user experience in the processing of Softwaregestutzten QA processes”enter. The lecture starts at 15: 00, in the room A302 / 303 (3rd floor).
The Agency visual4 is one of the sponsors of the pioneering action day for several years. So even at this year’s event at the Stuttgart Rotebuhlplatz. The intention is clear: active participation in improving the user experience for customers and users of software products. Because usability is already more than just a handy keyword marketing. The workday a company is strongly influenced by usability. Whether it is standard software such as Outlook, or company-specific ERP or CRM software – a simple and effective operation reduces working processes and contributes to the acceptance of the software for the users. Because, the more intuitive and faster the different software solutions can be operated, the more time is the employee for the really important tasks in everyday business.