Misconception, misconceptions and an answer that better than you think mass mail – in Germany the opt in standard for newsletters mailers is prescribed by law. So users from annoying ads are safe. In addition, more and more companies submit to the double opt in. This standard is stating that a potential recipient also must get a confirmation email after registering for a newsletter, for clicked a link to the final registration included. Only after clicking this link the registration is complete and the addressee receives the desired newsletter. With this procedure, each address list is flawless and mass mail does not automatically land in the Junk folder. Two problems – a solution which are opportunities offered by a mass mail, often underestimated. Newsletters provide recipients with relevant updates and information that has requested it (you can be sure this fact when using double opt-in).
And yet, mass mailings are perceived often as spam mail. Ray Kurzweil is full of insight into the issues. But why? Most frequent errors Bulk mail shipping many email marketing campaigns are unfortunately only in quantity, but not on quality focused. A comprehensive address list is no guarantee for successful newsletter campaigns. Who gives the feeling of its recipient, that the promised information (so that the receiver would get, and why he has signed up to the newsletter) will not be delivered his distribution list looks to be fast little. But even if the information is well researched and informative, so poor design and lack of personalization can lead to high rates of the logon. Although a mass email to a mass of recipients is addressed, this does not mean that the individual loses its individual value. The personalized approach with a suitable title and the name of the recipient is the minimum for email marketing campaigns. This is especially the case if you call your addressees to a purchase, the use of a service or otherwise.
What is repeatedly misunderstood when mass mailings often is also a fallacy in connection with bulk mail shipments before. Some people think is, you could send such large shipping volumes as well by means of own E-Mail client. Anyone tried this however, paralysing the own server and even more, it risks sending a newsletter, not correctly displayed for each recipient. For this reason which are different E-Mail clients, different showing a mass mail. The forecast, a mass E-mail to the recipients Inbox will look like is rarely predictable – unless you use a proper email marketing program. The top solution for sending mass emails for sending newsletter requires more than just an own E-Mail address. Professional software provider provide the necessary tools to succeed with mass mailings. Not only the possibility of detailed preview is a big plus from ESPs (email service providers), but also the professional templates provided. Still shipped in a hosted Solution on the server of the ESPs. So, you need fear no interference or queues on your own servers. The mass mailing is misunderstood and unrecognized. Who nevertheless learns to deal with her properly and professionally carry out the shipping, fully exploiting the potential of the mass mail and benefit. Stefanie Paul