But such a strategy can afford to exceptionally large online stores, because they know they are trusted, and they have sufficient cash resources in order to forcibly overtake a large number of visitors to their site. How could compete with monsters? But the way it is – using the technology of modern presentations of goods and services. But in order not to lose consumer categories above, it is necessary to use a special approach to creating a directory. The principle of this boils down to, so that people with disabilities computers or communication lines were always able to take advantage of alternative ways of product presentation, and they, in turn, should be obvious, accessible and attractive. There is, perhaps, one major point which must not be forgotten.
Creating a quality product presentation services should be a good idea of exactly how you'll get quality images, 3D models and videos of your product. The standard answer is "a competitor" in this case is not suitable, because they simply do not have such content, because it is the quality and reach in this case, your a powerful competitive advantage. So, in this case, the key challenge is to create a constant precisely such content as product changes, and it must constantly change to your virtual shop window. If you have a regular store, located in the form of, say, a large shopping complex, you have a chance to take the product off the shelf, take a picture or clip off and return it to sell. To do the right thing in advance contract with a contractor that will do you the job permanently. In our company, such work is carried out with a 50% discount if your site is located on our hosting services, or if your website we serve. Then it is possible organize the continuous updating and creating original content.