At the same time as creatives became increasingly more aware of the effectiveness of face-to-face events, specialize and create new formats, often aided new technology specializing in the Organization of these. Thus, in the case of congresses, have developed systems that allow you to design specific agendas for a particular audience, depending on the specific interests of each person; so that attendees have an organized agenda and do not have to waste time developing the list of sessions that are of your interest. But there are software programs that are real tools for organization and design event. News from the field marketing development of new formats face-to-face has altered other key tools for corporate communication, as the traditional fair. This being a great way to display products, often simple exposure blanket other much more specific events of a brand and that serve to capture a target determined that it It aims to create a brand experience and strengthen the company’s relations with the customer. However, the event that increased popularity is achieved between the marks is road show, a true commitment to marketing dynamic, fresh and delocalized. These events on the road allow a direct contact of people with product and brand, an experience that literally translates into increased sales.
The road show is organized into a trailer that offers infinite possibilities of external as advertising support customization and communication. Corporate marketing executives employ strategy to very specific campaigns, presentations of a specific product within another event of a more general nature. Other brackets between which most successful are reaching are the segways, a modern skateboard with two wheels that moves according to the inclination of the pilot. It’s a novel and unique in its features, support since it identifies the brand with innovation and technology. This friendly means of transport attracts the attention of the public, arouses curiosity and generates empathy. A positive experience that guarantees the memory of the mark, because it is susceptible to all kinds of customizations to the mark. Marketing today pursues the interactivity and the proximity with the public. He directs their efforts and creativity towards actions favouring personal communication, merciful approaching the brand or product to the target. The field-marketing is undoubtedly a means looking for acceptance, away from habitual passivity of the public before different advertising messages.