The work of advertising is similar to the proofreading of a “normal” proofreading much. The difference is that the advertising is less concerned with Tutor book texts. He needs to make corrections to promotional mailings, press releases and similar advertising materials. This, of course, he must be an expert in the field of marketing. He must be able to assess exactly how this text could contribute to the reader. Therefore, the advertising editor must be able to empathize with other people. He has both the intention of the author to know and ensure that it is reflected in the text, he must see the text but also through the eyes of an outsider, and find out what effect it produces. To ensure a professional job properly, is a promotional editorial in addition to the purely technical knowledge needed above all a personal suitability for the profession. It must not be shy, but must be able to reach out to people. Contact with customers must be maintained. Since he is already working in the advertising industry. there should be no problem, evenfor itself to advertise and refer to their own references to the appropriate agency. The advertising must be a team player editor, because he works closely with copywriters. Temporal pressure, he should be grown, because it is in the advertising industry, the pace is, as it often changes just before a date yet to be made, or new demands from customers must be considered. To the expertise that makes a professional advertising proofreading, one especially detailed knowledge of the German language. In addition, he was familiar with the commonly used computer programs in the industry to any changes to templates can also make your own.
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