Constantly we read or hear in the media, press releases about new web sites, news, modifications, etc. And the key question is: by what not my web? The simplest answer may be that they do not know our web site. So it is up to us to make make known our web. That is an essential part of marketing online. The media are constantly seeking new information and news of interest to its readers. On the other hand, electronic mail is gradually replacing other media such as press releases on paper, by fax, or telephone.
It is faster, easier and is more economical. However, indiscriminate advertising, or spam is a mistake we must not make. We can send a press release to any means of communication with a simple click and get wide dissemination of our website. It is easy, seems simple and is practically free. But there are some things which we must bear in mind before you get to write it. An inadequate press release, not We will not only benefit nor will help us to achieve our objectives, but which can even harm us much. Let’s see what we can do and what we must not do. 1St) how to write a 1 press release.
Before you write, think about what you want to communicate. Look at it from the point of view of the journalist who will read your message. Why might your message want you? What does it?. The title of your message is very important. Journalists are very busy professionals and have two things in mind: the topics that are of interest to its readers and the interests of your editor or publishing group. With a first reading of the title and first lines possibly already have decided if it can be interesting, or definitely is not, and your message goes directly to the Recycle Bin.