Undoubtedly, directors and employees of each company's young, or gathering has already begun to engage in outdoor advertising, wondered, and how the same objects and materials should be given preference? That produce in the first place and that will be in constant demand? As is known, at the outdoor market has a huge variety of designs and materials, from simple promotional badges and shields and ending slozhnotehnologicheskimi illuminated signs, based on various light boxes, with the latest technology, such as neon gas lighting. First of all, it is necessary start from the statistical data obtained specifically for this – you need to know and understand how to express their ideas and projects they want to see customers, and that will undoubtedly respond are the people for whom this advertising and created. Secondly, you need to determine which promotional products will be closer to optimal in terms of price and quality. And third, to evaluate and analyze it (of course, in raising the necessary specialists) and priorities for future actions of competitors, given the work in the advertising market (including the outside). Only by defining for themselves and articulating these positions coherent vision for the future direction of work. It is safe to engage in their "place in the sun.".