The main source to the savings is the present moment, only with clear distance behind follow savings from travel expenses as well as expenditure on energy. With 71 percent, the highest proportion of respondents indicating that is resorted for the formation of the savings solely on the present moment. Restrictions on the expenditure of the car plan beyond 13 percent Respondents, while 14 percent to decided to make less money for travel and holidays, to put more money on the high edge. Changes in investment inevitably lead to changes in the financial market. 29 Per cent of all surveyed citizens have planned currently, after all, a change in the previously made forms of investment, more nearly 15 percent have changed their investment strategy this year and reallocated funds. Despite the next Euro crisis more than half of all those surveyed investors indicates 57 percent but that they want to make any changes to their assets and want to maintain their current investment strategy intact. Banks should use the experience gained from the crisis now and rethink their strategy. Also this bbw study shows that focus on core competencies, a new customer orientation as well as a sophisticated risk management form the Foundation to act successfully in the financial market.
The study focus market and consumer Financial potentials answered with almost 400 pages based on extensive surveys and others Their questions about the structures, the opinions and the behaviour of the customers in the markets: Savings and savings, investing and investments potentials for investment potential for certificates potentials for life insurance, private pensions and investments this analysis is an important working basis for all participants of the financial services market. This study can be obtained at: bbw marketing Dr. Vossen & partner, Liebig Street 23, D-41464 Neuss, phone: 02131.2989722, fax: 02131.2989721, e-mail:. For more information about the financial studies at: contact: bbw marketing road of Liebig 23 41464 02131 Neuss Tel 2989722 fax 02131 2989721 web: bbwmarketing.de